Welcome to Lightness




    Meet the team

    Zyta Machnicka
    Employer Branding Partner & Trainer at Lightness and blogger at CandidateExperience.pl. One of the first consultants in Poland focused on matters of Employer Branding, she has been sharing her expertise in this space for over 10 years. Founder of EBMASTERS, a national community for Employer Branding professionals and Employer Branding studies at the renowned AGH University of Science and Technology in Krakow. Her varied experience helps her empathise with the needs of candidates, clients and recruiters alike. Zyta has been involved in setting up a recruitment agency, designing websites and job boards as well as leading marketing activities for 4 different HR companies. Zyta regularly speaks at industry events and appears on the jury of both HR and EB awards.


    Can you benefit from the services we offer? We work with three distinc groups of clients and even though their needs vary, they all see the value in learning more about Employer Branding.
    We work with big brands as well as small companies that don’t have a dedicated HR team.
    We help agencies influence the employer brand of their clients in a positive way while building a strong brand for themselves.
    We believe in people and we enjoy sharing our knowledge. We work with individuals who want to become better at what they do.