Meet the team
Zyta Machnicka
Employer Branding Partner & Trainer at Lightness and blogger at CandidateExperience.pl. One of the first consultants in Poland focused on matters of Employer Branding, she has been sharing her expertise in this space for over 10 years. Founder of EBMASTERS, a national community for Employer Branding professionals and Employer Branding studies at the renowned AGH University of Science and Technology in Krakow. Her varied experience helps her empathise with the needs of candidates, clients and recruiters alike. Zyta has been involved in setting up a recruitment agency, designing websites and job boards as well as leading marketing activities for 4 different HR companies. Zyta regularly speaks at industry events and appears on the jury of both HR and EB awards.
